Nobu Residences Danang 2026: The First Nobu Branded Residence in Southeast Asia
Mục lục
Nobu Residences Danang is the first Nobu-branded residence in Southeast Asia — located at 01 Vo Van Kiet, at the iconic Vo Van Kiet – Vo Nguyen Giap intersection, directly facing My Khe beach in Son Tra district, Danang. The project is developed by Circle Point (VCRE — part of the Phoenix ecosystem) and managed by Nobu Hospitality — the restaurant, hotel and residence brand founded by chef Nobu Matsuhisa, actor Robert De Niro and producer Meir Teper.
This overview covers everything you need to know: the Nobu positioning and brand, location and connectivity, the tower’s scale, apartment types, amenities, the rental program, and the Long-Term Lease ownership structure. As a branded vacation residence, it suits both holiday living and cash-flow investment.
What Is Nobu Residences Danang?
Nobu Residences Danang is the first Nobu-branded residence in Southeast Asia — a mixed-use complex of restaurant, hotel and vacation apartments rising 43 storeys (186m) on a 3,000 m² prime plot in Danang. It comprises 186 hotel rooms and 264 Nobu-branded vacation apartments, over 2 basements.
The Nobu brand — named one of luxury’s 25 Most Innovative Brands by Robb Report — is globally renowned for its Japanese-rooted service philosophy. Nobu choosing Danang for its first Southeast Asian Residences affirms the city’s destination status and creates a scarce branded asset.
Developer & Operator
Developer — Circle Point (VCRE): Viet Capital Real Estate, part of the Phoenix Holdings ecosystem, is a leading ‘Boutique Real Estate’ developer in Vietnam, focused on crafting world-class assets.
Operator — Nobu Hospitality: providing the full spectrum of hotel, restaurant and residence management. The project gathers a world-renowned consultant team: Planetworks (lead architect — USA), Meinhardt (façade), Blink (interior — Thailand), WSP (MEP — Hong Kong), Socialight (lighting — Singapore).
A Heritage Location on My Khe Beach
The project sits at the iconic Vo Van Kiet – Vo Nguyen Giap intersection, directly facing My Khe beach — one of the world’s most beautiful beaches. From here, residents reach the Son Tra peninsula, Dragon Bridge, the Han River and Danang International Airport just ~5.1km away. Location and views are analysed in a dedicated article.
Unit Types & Amenities
Nobu Residences offers a range of vacation apartments: Studio, 1-bedroom, 2-bedroom, 3-bedroom Dual Key and Sky Villa, from ~38 m² to ~270 m². Branded amenities include the Nobu Restaurant, Taste of Asia restaurant, Katamochi heated pool, Tsukimidai Sky Bar on floor 43, Sky Gym, Wellness & Retreat centre, Kids Club, Pool Bar and Ballroom. Details are covered in the unit and amenity articles.
Ownership, Rental & Investment
Ownership structure: Nobu Residences Danang is a branded vacation apartment (condotel) operated under the Nobu brand. Buyers — both Vietnamese and foreign — participate through a Long-Term Lease Agreement (LTLA) tied to the apartment, together with the right to join the Rental Program operated by Nobu Hospitality. A Realtique advisor will explain the terms and benefits for each buyer group.
Nobu Rental Program: owners receive a guaranteed 6% annual income of the apartment value for the first 2 years of operation; from the third year, income is shared based on actual rental revenue. The program is operated by Nobu Hospitality for up to 25 years, plus 45 complimentary stay nights per year.
Who Is Nobu Residences For?
The project suits three groups: holiday buyers seeking a branded second-home on My Khe beach; cash-flow investors leveraging the 6% guarantee and Nobu-operated rental program; and international buyers seeking a globally branded asset in Vietnam’s top tourism destination. As a high-value vacation residence, buyers should weigh cash flow and a medium-to-long-term horizon. Realtique advisors are ready to analyse it against your needs.
Brand note: Nobu Residences Danang is not owned, developed or sold by Nobu Hospitality. The developer uses the Nobu trademark under a license agreement. Specifications per project documents; pricing & policy — please contact Realtique.
Frequently Asked Questions
Who operates Nobu Residences Danang?
Nobu Hospitality; the developer is Circle Point (VCRE).
Can foreigners buy?
Yes — both Vietnamese and foreign buyers participate via a Long-Term Lease Agreement.
Is there a rental guarantee?
Yes — 6% per year for the first 2 years, then rental revenue sharing.
How much does it cost?
From ~5.8bn VND (Studio) to ~54bn VND (Sky Villa), incl. VAT; contact Realtique for the detailed price list.
Why Did Nobu Choose Danang for Its First Southeast Asian Project?
That a luxury brand of Nobu’s stature chose Danang for its first Residences in Southeast Asia is no accident. Danang is positioned as Vietnam’s leading beach and resort tourism hub, with an international airport, modern infrastructure and steadily growing international arrivals. My Khe beach ranks among the world’s most beautiful, while the Son Tra peninsula and the Hoi An – Marble Mountains – Hue heritage cluster form a dense tourism ecosystem around the project.
For Nobu, a destination must offer a stable stream of affluent international guests, a landmark location and a developer capable of operating to brand standards. Danang — specifically the My Khe beachfront plot at the Vo Van Kiet – Vo Nguyen Giap intersection — meets all three. Hence the project’s positioning as ‘The One & Only’ and the city’s ‘last legacy location’.
A Timeless Store of Value
Globally, branded residences typically command a 25–35% premium over comparable non-branded product and hold value better through market cycles. That resilience stems from three layers: the scarcity of a landmark location, the operating reputation of a global brand, and tightly controlled design and service quality. Nobu Residences Danang unites all three, plus a guaranteed rental program that makes the asset ‘self-earning’ from operation.
For long-term investors this is a defensive store of value: capable of generating steady cash flow from tourism while retaining capital-growth potential as the supply of beachfront branded apartments in Danang effectively runs out.
Progress & Actual Experience
The project is under construction and fit-out. Show-apartment images, handover interiors and site progress reflect the build quality and finishing standard expected of a branded project. A Realtique advisor can arrange a show-unit visit and share the latest progress before you decide.
Nobu Residences in Vietnam's Branded-Real-Estate Landscape
Branded residences are leading Vietnam’s luxury segment. Unlike an urban apartment, a beachfront product tied to a global operator delivers three values at once: a private holiday retreat, an appreciating asset and a cash-flow engine. Danang — with My Khe beach, an international airport and a dense tourism ecosystem — is the ideal setting. Positioned at the top of the segment by its Vo Van Kiet – Vo Nguyen Giap frontage and global brand, Nobu Residences targets international guests and domestic high-net-worth buyers alike.
Its edge over other coastal projects is scarcity and symbolism: it is one of the last developable beachfront towers, and the first Nobu Residences in all of Southeast Asia — a brand story that cannot be replicated.
Living & Holidaying Every Day
Living at Nobu Residences is a seamless sequence of experiences: a morning swim at the Katamochi pool or a walk on My Khe beach right in front of the tower; lunch at Taste of Asia; dinner at the Nobu Restaurant and sunset drinks at the Tsukimidai Sky Bar on floor 43. Because resort, dining and wellness amenities all sit within the building, residents can enjoy a full day without leaving — while Danang’s attractions remain right next door. It is a lifestyle that ordinary apartments cannot offer, and a core reason branded residences command their premium.
The Developer Ecosystem Behind the Project
Nobu Residences Danang is developed by Circle Point (Viet Capital Real Estate), part of the Phoenix Holdings ecosystem — a diversified group spanning media, retail, food & beverage and real estate. This backing matters: a branded residence requires not only capital but the capability to deliver design, construction and long-term operation to international standards. Pairing a capable local developer with the global Nobu operating platform is precisely the combination that gives buyers confidence in the finished product and its long-term management.
For buyers weighing a purchase, this developer-operator structure is a core reassurance — the difference between a branded promise and a branded reality that endures over the 25-year operating horizon.
Positioning Within Danang's Skyline
At 186 metres across 43 storeys, Nobu Residences is set to become one of Danang’s defining architectural landmarks — a sculptural tower inspired by the Japanese ‘Shakkei’ and ‘Sensu’ concepts, its form echoing an artist’s folding fan. Beyond aesthetics, height translates into value: the upper floors command uninterrupted panoramas over My Khe beach, Danang bay and the Son Tra peninsula, while the podium hosts the Nobu-branded restaurants and arrival experience. This vertical layering of function is characteristic of world-class branded towers and is a key reason the project stands apart from conventional coastal developments in the city.
- Nobu Residences Danang Location: My Khe Beachfront at Vo Van Kiet Intersection
- Nobu Residences Danang Amenities: Nobu Restaurant, Sky Bar & Branded Privileges
- Nobu Residences Danang Unit Types & Floor Plans: Studio, 1–2–3BR, Dual Key, Sky Villa
- Nobu Residences Danang Rental Program & Investment: 6% Annual Guarantee
- Nobu Residences Danang Price & Legal: Price List & Long-Term Lease Agreement
KC Pham
KC Pham is the CEO of Realtique, advising local and international clients on Vietnam’s most exclusive properties.
Get the latest Nobu Residences Danang information
Leave your details and a Realtique advisor will call you back within 2 working hours — latest pricing, payment policy, and available units.
📞 Hotline: 0866 810 689
